Daniel Marlow, founder and chief creative officer at Lemonlight Media, has helped brands produce more than 4,000 videos over the past three years. His portfolio includes work from Hyatt, Fila, Wayfair, T.J. Maxx, and countless others. Prior to Lemonlight, Marlow won Best Documentary at the Eureka Springs Film Festival.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
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