Daniel Marlow, founder and chief creative officer at Lemonlight Media, has helped brands produce more than 4,000 videos over the past three years. His portfolio includes work from Hyatt, Fila, Wayfair, T.J. Maxx, and countless others. Prior to Lemonlight, Marlow won Best Documentary at the Eureka Springs Film Festival.
Have there been any major mobile ad trends that absolutely dominated the industry in 2018? What’s surprised you the most?
You can’t talk mobile ad trends without mentioning the duopoly, and new triopoly with Amazon’s entrance into the fray. 2017 served as a year of...
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