Daniel Laury

Geary LSF Group CEO Daniel Laury is a forerunner and champion of performance oriented digital marketing with a background in international finance, marketing and technology. An internet pioneer, Laury co-founded LuckySurf.com, which became the 17th-most-visited site in the world by December 2000. In 2005, he founded LSF Interactive, an agency that has become one of the largest global digital marketing agencies. In 2007 and 2010 LSF was recognized as one of Inc. Magazine's fastest-growing private companies in America. In 2012, LSF Interactive merged with Geary Group to form Geary LSF Group, one of the world's leading independent digital marketing companies, with a roster of brands across the U.S. and Europe.



Google’s Enhanced Campaigns: Pros and Cons

Written on
December 24th 2013
Author
  |   Daniel Laury

EDITOR’S NOTE: This article, originally published on March 14, 2013, placed at No. 19 in our 20 most popular articles of the year. ADOTAS — The rapid adoption of mobile devices (smartphones, tablets) and their use alongside desktop and in-home electronics (PCs, TVs) is significantly changing the way all of us spend time online. According to Google, 90 percent of people use multiple screens sequentially. Even more interesting is the fact ... More...

Get Smart About Mobile Marketing

Written on
June 11th 2013
Author
  |   Daniel Laury

ADOTAS – It’s been almost fifty years since Don Adams started making calls on his shoe phone as secret agent Maxwell Smart. Ever since “Get Smart” went off the air, we’ve all been secretly hankering for a shoe phone of our own. That day is finally here. No, we’re not technically making calls on our shoes, but we do all have phones in our pockets — smartphones that not only ... More...

Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way

Written on
May 16th 2013
Author
  |   Daniel Laury

ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim Tony’s attachment to armor wear, we have developed a full-fledged obsession with another kind of technology: our phones. 4.3 billion ... More...

Marketing Attribution: Mapping the Digital Engagement Path

Written on
April 15th 2013
Author
  |   Daniel Laury

ADOTAS – Smart online marketers understand that you can’t make a sale with a single ad. No matter how compelling the message or image, a customer’s journey from awareness to conversion happens across multiple visits, devices, and touch points. As they travel along the digital engagement path, from ad to website to search engine to blog to review back to website, consumers can encounter your brand many different ways. Each ... More...

Crossing the Divide: How Digital Marketing Connects Brands to Business

Written on
January 15th 2013
Author
  |   Daniel Laury

Calling all digital marketers: 2013 looks like your year. I’m sure you’ve noticed that we’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes simultaneously — to gather and process information. In this highly mobile and interconnected world, businesses are relentlessly looking for better ways to compete. Digital marketing has emerged as a critical factor for competitive differentiation and growth. The traditional marketing funnel has changed into ... More...

Is Content Marketing the Future? Lessons for the Digital Engagement Path

Written on
December 20th 2012
Author
  |   Daniel Laury

With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral to its strategy this cycle. At the Chicago headquarters, a team of almost 100 data scientists, web developers, and analysts ... More...

Get in Control with Paid Media: How PPC and Display Can Put You Back in the Driver’s Seat

Written on
October 22nd 2012
Author
  |   Daniel Laury

Ding ding! Let the bout begin. There’s a wrestling match for your ad dollars going on right now. The players — media giants Facebook and Google — are working up a sweat over who will command a greater share of paid media ad spend. SEMPO estimates that the North American search marketing industry will reach a value of nearly $23 billion by the end of 2012, up from $19.3 billion ... More...

The New Normal: Multi-Tasking Consumers Hop from Screen to Screen

Written on
September 17th 2012
Author
  |   Daniel Laury

Ever see an ad on TV and open up your laptop to shop? Start reading email on your phone and finish at your desk? We’ve become a nation of “multi-screeners” – using a combination of smartphones, tablets, computers and TVs and moving between these devices to accomplish our goals. According to recent Google findings, 90 percent of all of our media consumption, or 4.4 hours per day, is happening across ... More...

7 Best Practices for Video Marketing

Written on
August 16th 2012
Author
  |   Daniel Laury

During the London 2012 Summer Olympics, advertisers were striving to outdistance their competitors with an array of TV, print, online and social media campaigns. More than 4 billion TV viewers globally were expected to watch the games and one-quarter of those were likely to view events and get updates on digital devices, such as PCs, mobile phones and tablets, according to a recent eMarketer report. Facebook, Twitter and YouTube may ... More...

Your Piece of the Pie: Five Steps for Segmenting Your Audience

Written on
July 19th 2012
Author
  |   Daniel Laury

ADOTAS – GM or Ford … Grand Canyon or Paris … What do buying a car and planning a trip have in common? Both activities are among the most common types of online search. Data shows that 85 percent of people purchasing travel do research online (Google) and more than 70  percent of new and used vehicle buyers said they used the internet while shopping for their vehicle (Autotrader.com). The journey that car buyers, ... More...


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