Danay Escanaverino

Featured Author

: Danay Escanaverino is the Director of Marketing for Filinet.com, a performance-based Affiliate Network that empowers its affiliates with the internet's top performing offers while offering real-time tracking and outstanding support. Danay is at the helm of the affiliate marketing team, overseeing all aspects of campaign activity. Filinet is a division of Global Resource Systems, a leader in interactive marketing solutions.

Danay Escanaverino

What are Hispanics Doing Online? Tracking Latino ‘Net Activity in a Host of Verticals

Written on: August 8th 2006
Author: | Danay Escanaverino

By now, it is a given that the Hispanic online market is an extremely lucrative opportunity for marketers willing to put forth the effort to interpret a complete online presence. Now that we know Hispanics are adopting online and broadband by the droves, they represent 15% of the total population [...] More...

How Hispanics Click: The Tools to Avoid Getting Your Message Lost in Translation

Written on: March 16th 2006
Author: | Danay Escanaverino

The Hispanic market has been riding the headlines for the past couple of years as one of the fastest growing sectors of marketing. According to the third annual AOL/Roper U.S. Hispanic Cyberstudy, Hispanics are entering cyberspace at rapid pace with over 14 million US Hispanics online. Yet the companies [...] More...

Affiliate Marketing: A Marriage Between Technology and Creativity

Written on: March 7th 2006
Author: | Danay Escanaverino

The birth of technology has given rise to so much information, and, in its natural life cycle, its marriage to creativity has created opportunities in marketing that couldn’t be conceived 10 years ago. A good example of this marriage of technology and creativity is Affiliate Marketing. It is not rocket [...] More...

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