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More articles by Danay Escanaverino
- What are Hispanics Doing Online? Tracking Latino ‘Net Activity in a Host of Verticals August 8th 2006
- How Hispanics Click: The Tools to Avoid Getting Your Message Lost in Translation March 16th 2006
- Affiliate Marketing: A Marriage Between Technology and Creativity March 7th 2006
Danay Escanaverino
What are Hispanics Doing Online? Tracking Latino ‘Net Activity in a Host of Verticals
By now, it is a given that the Hispanic online market is an extremely lucrative opportunity for marketers willing to put forth the effort to interpret a complete online presence. Now that we know Hispanics are adopting online and broadband by the droves, they represent 15% of the total population [...] More...
How Hispanics Click: The Tools to Avoid Getting Your Message Lost in Translation
The Hispanic market has been riding the headlines for the past couple of years as one of the fastest growing sectors of marketing. According to the third annual AOL/Roper U.S. Hispanic Cyberstudy, Hispanics are entering cyberspace at rapid pace with over 14 million US Hispanics online. Yet the companies [...] More...
Affiliate Marketing: A Marriage Between Technology and Creativity
The birth of technology has given rise to so much information, and, in its natural life cycle, its marriage to creativity has created opportunities in marketing that couldn’t be conceived 10 years ago. A good example of this marriage of technology and creativity is Affiliate Marketing. It is not rocket [...] More...
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