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Dana Jones is the founder and president of Ultramercial, LLC, which provides premium commercials that grant free access to premium content for clients ranging from American Express to GE to the New York Times.

More articles by Dana Jones


Dana Jones



Can Free Press Continue Online? Why Interactive News Can’t Be Free Forever

Written on
June 26th 2006
Author
  |   Dana Jones

Newspapers have put themselves into a pickle. For the past decade they have made their content available online for free, while serving up the same content to their print subscribers, the next morning, for a fee. What has this business model reaped? Plummeting print circulation. Over 6% loss on average over the [...] More...

Stop Handing Me Flyers While I’m Doing 75 on the 405!

Written on
July 27th 2005
Author
  |   Dana Jones

We’ve all had the experience of getting back to our car after a day of shopping at the mall and having to remove countless flyers from our windshield, promoting everything from weight loss to making money at home. A mere nuisance, their impact lasts only as long as it takes [...] More...




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