Dana VanDen Heuvel

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: An award-winning marketing blogger, Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana is the creator of the American Marketing Association “TechnoMarketing” training series and the author of the AMA Marketech ’08 guide to marketing technology. Dana is the founder of BlogSavant, a division of VanDen Heuvel Executives, LLC, one of the nation’s first weblog and social media marketing consultancies. You can read more from Dana at www.danavan.net

Dana VanDen Heuvel

Success Is A Tug Of War, Push And Pull To Win

Written on: February 26th 2008
Author: | Dana VanDen Heuvel

“Well, we want to pull in more customers, I want to do less ‘push’ marketing and more pull, you know what I mean, right?” That’s a typical response that I often hear when I ask marketers how they feel that marketing through new technologies like blogs, social networks and online press [...] More...

Liberate Your Marketing By Setting Boundaries

Written on: January 22nd 2008
Author: | Dana VanDen Heuvel

“Don’t fence me in” is the mindset of most marketers and creative members of your team. The last thing we typically want is to have boundaries on our time, creativity and choices. Boundaries, however, are what keep you and I focused on the business of marketing and others focused on [...] More...

Features

Small Business Survival: Geographical Targeting, Audience & Intent December 4th 2008
Down Year Will Bring Opportunities December 3rd 2008
Mobile to the Rescue December 2nd 2008
Ideas On Effective Management December 2nd 2008
Quality Video: DIY (Cheap) or Else December 1st 2008

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