Dan Greenberg is the Chief Design Officer at ironSource, where he oversees everything related to design and creative, ranging from client ad creative to company branding. Dan oversees ironSource's Playworks Studio, an in-house team of designers, video editors, developers and data scientists who combine data and creative expertise to innovate around the mobile ad experience.
Prior to ironSource, Dan was VP Product and Design at Afterdownload, which was acquired by ironSource in 2013. Dan graduated from the prestigious Bezalel Academy of Arts and Design with a BA in Visual Communications, and continues to lecture at the school. An early-adopter throughout his life, Dan was one of the first people to get an iPhone in Israel, and after a few days hacked it to enable hebrew support, about two years before Apple officially added support.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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