Cristy Ebert is the Vice President of Marketing at Celtra and is responsible for the Marketing team’s day to day operations. She has 10+ years of B2B digital marketing experience, specializing in content, demand generation, strategy and measurement. Prior to joining Celtra, Cristy held leadership positions at Rakuten Marketing and other ad tech and technology firms. She earned her Bachelor’s degree in Advertising and Creative Writing at the University of Miami and her MA in Advertising at the University of Texas at Austin.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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