As Director of Strategy at AKQA, Craig Walmsley is responsible for research, insight, proposition formulation and user experience development across AKQA's service offerings. A veteran of the digital industry, he has worked on such clients as Microsoft, Xbox, Orange, Dockers, and Shockwave, developing solutions on multiple digital platforms. As well as working in the digital industry, he is a published writer and historian, with a Doctorate in the History of Philosophy.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.