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More articles by Craig Walmsley
- Delivering Digital: The New Agency “Director” July 11th 2006
- Planning 2.0: The Next Agency Paradigm Shift June 6th 2006
- Creativity in the Digital Age February 24th 2006
Craig Walmsley
Delivering Digital: The New Agency “Director”
Movie credits are a lesson in lucidity — the name of every person who worked on the movie is up there, with a nice neat description of the role they played in the film’s production. Actors acted. Script writers wrote the script. The Editors edited. The Casting Director directed the [...] More...
Planning 2.0: The Next Agency Paradigm Shift
Things used to be pretty straightforward. You had a product you wanted to sell, some folks to sell it to, and some well-defined media through which to tell people about it. A planner knew what they had to do — some customer research, a focus group or two, sometimes a [...] More...
Creativity in the Digital Age
In the spring of 1978 a student named Dan Bricklin was watching his professor at Harvard Business School create a financial model on a blackboard. When the professor found an error or wanted to change a parameter, he had to tediously erase and rewrite a number of sequential entries in [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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