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Craig Macdonald, senior vice president and chief marketing officer at Covario, is responsible for the strategic direction, development and marketing of the Covario portfolio of solutions.

Prior to Covario, Craig was the director of product management for the service and management group within Hewlett Packard’s OpenView division where he oversaw service and asset management, configuration management, and discovery applications used by large enterprises worldwide. Previously, Craig held key positions at Peregrine Systems, Inc., Fair Isaac, HNC Software, World Research Advisory, META Group and Greenwich Associates.

Craig earned an MBA from New York University’s Stern School of Business, and a BS from the University of Pennsylvania. He also studied at the United States Military Academy at West Point.

More articles by Craig Macdonald

Craig Macdonald



Who Pays for Social Media Advertising? The Answer Will Surprise You

Written on
July 13th 2011
Author
  |   Craig Macdonald

ADOTAS – Yesterday, Alex Funk, Lead Media Specialist here at Covario, and I, did a webinar on how search and social media work together. The webinar was run on Search Marketing Now (SMN) network and had about 250 participants – most of them search practitioners from  various advertisers across the US.  [...] More...

Google+: Populated by People, Operated by Android

Written on
July 5th 2011
Author
  |   Craig Macdonald

ADOTAS – Last week, Google announced the launch of its most formidable competitor to Facebook yet – The Google+ Project or “Google+.” This comes hot on the heels of their launch, just eight weeks ago of “+1” – a way that users can vote on web content and search engine [...] More...

What Google’s Anti-Trust Woes Mean to Advertisers

Written on
June 28th 2011
Author
  |   Craig Macdonald

ADOTAS – It was recently announced that Google is going to be investigated for anti-trust issues by the Federal Trade Commission. This action joins the already underway investigation of Google in the EU (U.K. excluded). Clearly Google’ success, like that of IBM and Microsoft before them, is attracting [...] More...

Google Algo Update: Content Farms, Link Baiting and Dubious Cures, Oh My!

Written on
March 2nd 2011
Author
  |   Craig Macdonald

ADOTAS – Over the past three weeks, there has been a spate of discussion in the search engine market about the reduced quality of Google’s natural search results. The discussion has centered around three key issues. • The development of sophisticated “content farms” – which, according to The New York Times [...] More...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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