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Cory Treffiletti

Cory Treffiletti
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Cory Treffiletti SVP, Marketing, BlueKai Cory has been a thought leader, executive and business driver in the digital media landscape since 1994. In addition to authoring a weekly column on digital media, advertising and marketing since 2000 for Mediapost's Online Spin, Cory has been a successful executive, media expert and/or founding team member for a number of companies. In the agency space Cory has been part of the initial team and VP Client & Media Services for i-Traffic (acquired by Omnicom), VP Media Services for Freestyle Interactive (acquired by Aegis/Carat), SVP Managing Director for Carat Fusion (Interactive), VP Media for Real Branding (acquired by Schawk) and President of Catalyst S+F. In the start-up media space his experience includes Director of Marketing for IUMA, the Internet Underground Music Archive (acquired by eMusic), Chief Marketing Officer for Sharkle (acquired by ViTrue), founder of The Republic Project and Co-Founder of Amplify Social & The Virtual Fan Network. Cory is a graduate of the Newhouse School for Public Communications at Syracuse University

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By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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