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More articles by Cindy Gallop
- The New Talent Paradigm March 28th 2007
- The New ‘Net Commandments: Examining How Innovation Gets Old Real Quickly January 23rd 2007
- Not Just Eyeballs, But Ears: Appraising the Role of Sound and Music in Brand Management October 18th 2006
- Monetize My Social Network? How One Can Answer the $580 Million Question August 10th 2006
- Feeling the Marketing Way: How Marketers Can Make New Emotional Connections May 25th 2006
Cindy Gallop
The New Talent Paradigm
A couple of weeks ago, I spent a fabulous, fascinating and inspirational four days in Monterey at the annual Technology, Entertainment and Design Conference, otherwise known as TED. Along with 999 other people, I listened to speakers such as Philippe Starck, Murray Gell-Mann, John Doerr, Alan Kay, Edward de Bono, Daniel [...] More...
The New ‘Net Commandments: Examining How Innovation Gets Old Real Quickly
Have you noticed how, in any new sector, marketplace or trend, pioneering rapidly creates followers, innovation normalizes and conventions form relatively quickly? That’s why marketing textbooks advising brands how to stand out from the competition regularly champion the war-cry, ‘Break all the rules!’ Because, somehow, there always [...] More...
Not Just Eyeballs, But Ears: Appraising the Role of Sound and Music in Brand Management
What’s the sound of your brand? Interesting, isn’t it? Most marketers will find it pretty easy to articulate what the look of their brand is; its feel; its tone; its personality; its values. But I suspect not many people would have an immediate and very definite answer [...] More...
Monetize My Social Network? How One Can Answer the $580 Million Question
How do you monetize an online social network? That is, after all, the $64 million question of the moment (or should that be the $580 million question, Mr Murdoch?). ‘Social networking’ is all the rage, and new online social networks are multiplying like rabbits – just witness their aggregation at [...] More...
Feeling the Marketing Way: How Marketers Can Make New Emotional Connections
One of the (in my view) most talented young artists working today doesn’t create the kind of art that you can hang on your wall or place on display in the real world. He creates art on the Internet — but in a way that enables the viewer to interact [...] More...
Direct the Net: Creating User-Generated Content to Win the Dog Race
In the last piece I wrote for ADOTAS, I identified user-generated content as a key part of what I termed ‘The New Creativity’. So here are six entirely subjective points about what is rapidly becoming the possibly most over-used buzzphrase of the moment (147 million results when Googled) despite [...] More...
The New Creativity: How the Interactive World is Redefining the Ad in All its Forms
I’m aware that titling this piece ‘the new creativity’ sounds a little excessively portentous. What on earth do I mean by that? Surely creativity — one of the most fundamental of human drivers, and one of the most necessary of business applications – is, to quote David Byrne, ‘same as [...] More...
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