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More articles by Chrysi Philalithes
- How The Humble Barcode Could Transform The Ad Industry As We Know It June 7th 2007
- The Super Bowl Toss-Up: Why it’s Still Anyone’s Game When it Comes to This Year’s Advertising February 1st 2007
- The Growing Ad-Avoidance Threat: How Alternative Forms of Advertising are Diffusing the Dilemma December 19th 2006
- Holiday Bells Toll for SEM: Spreading PPC Best Practices During the Wintry Search Season November 27th 2006
- Online Publishing Premonitions: MIVA Reveals its Top 5 Predictions for the Future of Online Publishing August 16th 2006
Chrysi Philalithes
How The Humble Barcode Could Transform The Ad Industry As We Know It
Mobile marketing is a hot topic at the moment, dominating conversations amongst marketers and venture capitalists alike. And yet, while it can be argued that the US leads the way when it comes to online innovation, in mobile marketing it’s the Far East and to a lesser extent Europe where [...] More...
The Super Bowl Toss-Up: Why it’s Still Anyone’s Game When it Comes to This Year’s Advertising
It’s that time of year again: Super Bowl. While millions of fans crowd into packed bars and cramped living rooms, each jockeying for the perfect couch position, marketers and ad execs are burning the midnight oil to put the finishing touches on a campaign that will fuel Monday morning discussions [...] More...
The Growing Ad-Avoidance Threat: How Alternative Forms of Advertising are Diffusing the Dilemma
A recent study by Ocean Consulting revealed that between 2000 and 2004, the number of people who rated ad-avoidance as a “hot topic” more than doubled. Today’s consumer is more empowered than ever to edit out their marketing messages, be it through the use of DVRs (digital video recorders), pop-up [...] More...
Holiday Bells Toll for SEM: Spreading PPC Best Practices During the Wintry Search Season
It begins earlier and earlier each year. The much anticipated holiday shopping season. Many online retailers begin to restructure and ramp-up online advertising campaigns as early as September to ensure they thrive during the hyper-competitive holiday season. Here are 5 ways you can adjust your Pay-Per-Click campaigns to fully [...] More...
Online Publishing Premonitions: MIVA Reveals its Top 5 Predictions for the Future of Online Publishing
You would be hard-pressed to identify an industry that has undergone more change in a very short period of time than the publishing industry. In the past—dominated by print media and publications like Time and Sport Illustrated—the challenges of the publisher were far less complex. The model to [...] More...
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- Marketing Communications Manager, Senior-IEB-TV &
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