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More articles by Christopher Weiss
- A display advertising safety net February 12th 2009
- Reading the Digital Tea Leaves December 18th 2008
- Targeting Is the Ad Network “Killer App” October 17th 2008
- Has NebuAd Ruined Behavioral Targeting? July 29th 2008
Christopher Weiss
A display advertising safety net
ADOTAS EXCLUSIVE — A growing consensus says the Perfect Storm is now upon just about everyone associated with advertising: Budgets are shrinking and CPM prices are collapsing. Marketers everywhere are struggling with the challenge of doing more with less. They need to drive more recall, more recognition, and more engagement but [...] More...
Reading the Digital Tea Leaves
Editor Note: A series of contributed stories that look forward to next year. Fanscape founders Larry Weintraub and Terry Dry give their predictions. Other predictions from Adam Wicks Walker, Chief Strategy officer of Hydra. From Chris Aarons, CEO of Buzz Corps, Denise Zimmerman, President & CSO of NetPlus Marketing, and Kevin Barenblat, CEO of [...] More...
Targeting Is the Ad Network “Killer App”
ADOTAS EXCLUSIVE — In looking at the bevy of online advertising networks in the marketplace today, it seems increasingly evident that targeting is rapidly overtaking inventory quality among ad networks as the one aspect that their value hinges on and the one that truly differentiates them. Targeting arguably [...] More...
Has NebuAd Ruined Behavioral Targeting?
ADOTAS EXCLUSIVE — Online privacy issues around behavioral targeting (BT) for display advertising are causing chagrin among advertisers, leading some to look elsewhere. Yet with the uncertain economy and crowded theater for customer mindshare, they need more than ever to reach their audiences, engage them effectively, and drive additional return [...] More...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
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