Christopher Weiss

Christopher Weiss is director of marketing for LucidMedia, a contextual advertising platform and meta-network focused on optimizing display advertising performance for advertisers and their agencies, as well as ad networks and publishers.



A display advertising safety net

Written on
February 12th 2009
Author
  |   Christopher Weiss

ADOTAS EXCLUSIVE — A growing consensus says the Perfect Storm is now upon just about everyone associated with advertising: Budgets are shrinking and CPM prices are collapsing. Marketers everywhere are struggling with the challenge of doing more with less. They need to drive more recall, more recognition, and more engagement but they have less spend and fewer impressions with which to do it. This has forced some to turn to the ... More...

Reading the Digital Tea Leaves

Written on
December 18th 2008
Author
  |   Christopher Weiss

Editor Note: A series of contributed stories that look forward to next year. Fanscape founders Larry Weintraub and Terry Dry give their predictions. Other predictions from Adam Wicks Walker, Chief Strategy officer of Hydra. From Chris Aarons, CEO of Buzz Corps, Denise Zimmerman, President & CSO of NetPlus Marketing, and Kevin Barenblat, CEO of Context Optional are here.  Jim Sterne, Jaffer Ali, Ken Miller and Dave Hendricks’ predictions are here. And  from Chris Dessi, vice president of sales ... More...

Targeting Is the Ad Network “Killer App”

Written on
October 17th 2008
Author
  |   Christopher Weiss

ADOTAS EXCLUSIVE — In looking at the bevy of online advertising networks in the marketplace today, it seems increasingly evident that targeting is rapidly overtaking inventory quality among ad networks as the one aspect that their value hinges on and the one that truly differentiates them. Targeting arguably has become the ad network “killer app.” According to E-consultancy 2007 Online Ad Network Buyers Guide, targeting was only ... More...

Has NebuAd Ruined Behavioral Targeting?

Written on
July 29th 2008
Author
  |   Christopher Weiss

ADOTAS EXCLUSIVE — Online privacy issues around behavioral targeting (BT) for display advertising are causing chagrin among advertisers, leading some to look elsewhere. Yet with the uncertain economy and crowded theater for customer mindshare, they need more than ever to reach their audiences, engage them effectively, and drive additional return on ad spend. So what to do? As soon as Charter Communications voiced concerns about the controversial NebuAd behavioral targeting system, ... More...