Christopher Dessi

Featured Author

: Christopher Dessi is a consultant for lookupinteractive, creatively seeking: facebookshouldhireme and has launched DadZilla, LLC.
Previously, he was Vice President of Sales & BD for MIVA. Before that, he was Vice President of Ad Sales for zanox, North America. He has also served as Director of National Ad Sales for AzoogleAds, Inc and has held several senior leadership roles in the online industry, including Responsys and Mediaplex.
He also has a blog.

Christopher Dessi

Twitter branding and communication

Written on: April 8th 2009
Author: | Christopher Dessi

ADOTAS — I attended a great session hosted by Sarah Milstein at the Web 2.0 conference in San Fran (last week) regarding how businesses can utilize Twitter as a powerful tool to communicate online. Milstein is a Web 2.0 strategist and co-founder of 20slides.com, a site for lively, work-related workshops. During [...] More...

Digg clicking publishers

Written on: April 6th 2009
Author: | Christopher Dessi

Christopher Dessi is blogging about Web 2.0 Expo in San Francisco. Dessi is a consultant for lookupinteractive, creatively seeking: facebookshouldhireme and will soon be launching DadZilla, LLC. Previously, he was Vice President of Sales & BD for MIVA. ADOTAS — According to Bob Buch, vice president of business development at Digg, baking [...] More...

The Fatal Flaw of Pay for Performance

Written on: July 23rd 2008
Author: | Christopher Dessi

ADOTAS EXCLUSIVE — The Harvard Business Review, however interesting, is not always at the top of my reading list for a seven-hour flight to the U.K. I’m more of an Esquire kind of guy, but I recently relented and forked over the cash for good old HBR (I still bought [...] More...

Latest News

Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »

News Archive

Spotlight

Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...