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More articles by Christopher Dessi
- The Fatal Flaw of Pay for Performance July 23rd 2008
Christopher Dessi
The Fatal Flaw of Pay for Performance
ADOTAS EXCLUSIVE — The Harvard Business Review, however interesting, is not always at the top of my reading list for a seven-hour flight to the U.K. I’m more of an Esquire kind of guy, but I recently relented and forked over the cash for good old HBR (I still bought [...] More...
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Small Business Survival: Geographical Targeting, Audience & Intent December 4th 2008
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
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- Layoffs: A Holiday To Remember December 4th 2008 ADOTAS — A lot of unhappy people will be hitting [...] more »
- Credit Card Free Fall December 4th 2008 ADOTAS — The Internet will end as we know it [...] more »
- Marketers Not Poking Facebook December 4th 2008 ADOTAS — Top marketing people still don’t view social networking [...] more »
- The Rich Still Have More Fun December 4th 2008 ADOTAS — As everyone drowns in the economic tsunami, the [...] more »
- Microsoft buys Yahoo talent December 4th 2008 ADOTAS — By the time Yahoo has a CEO, it [...] more »
- Suing The (Ad) Messenger December 4th 2008 ADOTAS — First it was the media’s fault. Now it’s [...] more »
- Reality Bites Google December 3rd 2008 ADOTAS – Google’s era of open-handedness is screeching to a [...] more »
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