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Christopher Dessi is the Vice President of Ad Sales for zanox, North America and has an extensive background in performance based online marketing with particular expertise in affiliate marketing. Before joining zanox, Dessi most recently served as Director of National Ad Sales for AzoogleAds, Inc and has held several senior leadership roles in the online industry, including Responsys and Mediaplex.

More articles by Christopher Dessi


Christopher Dessi



The Fatal Flaw of Pay for Performance

Written on
July 23rd 2008
Author
  |   Christopher Dessi

ADOTAS EXCLUSIVE — The Harvard Business Review, however interesting, is not always at the top of my reading list for a seven-hour flight to the U.K. I’m more of an Esquire kind of guy, but I recently relented and forked over the cash for good old HBR (I still bought [...] More...




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Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

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