Christina Patsioura is an IoT Research Analyst at Beecham Research, with a particular focus on the Enterprise Internet of Things, Industrial IoT, Smart Grid, Data Analytics and Machine Learning. She has co-created "IoT Pilot", a web-based IoT Platform selection tool and has co-authored an extensive report on Industrial Data Analytics. Her work in analyzing the IoT market landscape, across all enterprise sectors and verticals, includes consultancy projects with technology suppliers and with financial organisations and private equity firms that are looking to make investments in these areas. Christina holds a MEng in Mechanical/Industrial Engineering and completed a thesis on the topic of Investment Analysis for the Telecommunications sector. Twitter: @christpatsi
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...
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