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More articles by Chris Saridakis
- Different Verticals, Different Needs: Why Rich Media Won’t Benefit from a One-Size-Fits-All Mentality February 13th 2007
- Merging Happily Ever After: Defining Why Pointroll’s Marriage to Gannett Works December 14th 2006
- Consolidating Rich Media: Why the Industry’s M&A Plays Out like “Deal or No Deal!” November 16th 2006
Chris Saridakis
Different Verticals, Different Needs: Why Rich Media Won’t Benefit from a One-Size-Fits-All Mentality
Typically, trend forecasts are applied in a big general dose. But with the wealth of metrics we’ve collected across tens of thousands of rich media campaigns, it’s clear that what works well for one vertical doesn’t necessarily work for another. As the Political, Automotive and Pharmaceutical verticals are poised to [...] More...
Merging Happily Ever After: Defining Why Pointroll’s Marriage to Gannett Works
My last ADOTAS piece examined a cycle of consolidation in the rich media and digital marketing industries. If you read it, and you’ve followed our arena long enough, you would logically jump to two, sensible questions: 1. Wasn’t PointRoll purchased? and/or 2. Isn’t PointRoll an example [...] More...
Consolidating Rich Media: Why the Industry’s M&A Plays Out like “Deal or No Deal!”
We’ve been reading excessively about the Google YouTube purchase, which once again focuses the ad and marketing industry’s attention toward mergers and acquisitions. Of course, rich media circles have also been somewhat abuzz around DoubleClick’s recent acquisition of KlipMart and Yahoo’s acquisition of AdInterax. It seems this new cycle of [...] More...
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Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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