Chris Kneeland

Featured Author

: Chris Kneeland, management supervisor at Rapp Collins, Dallas, servicing the Best Buy account, is a seasoned marketer of blue-chip brands with experience across a variety of multi-channel communications, including direct mail, email, DRTV, print, radio, catalogs, collateral, events and all digital media (website development, online advertising, search, etc.).

Community has Consumed the ‘Net: But Are Marketers Ready to Open Shop in Them?

Written on: June 19th 2006
Author: | Chris Kneeland

Consider the physical community in which you live. Why did you decide to move there, work there, raise your family there? Isn’t it because your community is filled with things you enjoy and people you like? Physical communities are designed to satisfy your wants and needs so you can comfortably [...] More...

Reclaiming the Inbox: How Email Marketers Can Alleviate Consumers’ Opt-in Woes

Written on: April 11th 2006
Author: | Chris Kneeland

Getting People to Opt In Thoughtfully planned and well executed email programs can drive significant traffic to websites or stores, boost sales, increase brand affinity, and ultimately result in long-term customer loyalty. Email is a high-touch channel capable of delivering a combination of graphics and copy more cost-effectively than any other [...] More...

Spotlight

Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

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