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Chris O’Hara is SVP of Sales and Marketing for TRAFFIQ, and heads up its publisher development practice. He has been in the digital media space since 1995, having worked for Reed Elsevier, Nielsen, and Mediabistro. He is also the author of six popular gift books, including Great American Beer (Random House). He may be reached at cohara@traffiq.com.

More articles by Chris O'Hara

Chris O'Hara



MediaOcean: So Wrong, Yet So Right!

Written on
September 29th 2011
Author
  |   Chris O'Hara

ADOTAS - A “platform” is a system that can be programmed and therefore customized by outside developers — users — and in that way, adapted to countless needs and niches that the platform’s original developers could not have possibly contemplated, much less had time to accommodate. – Marc Andreessen, 2007 Last [...] More...

Delivering Value in a Multi-Platform World

Written on
April 4th 2011
Author
  |   Chris O'Hara

ADOTAS – If there is one thing I learned after spending several days at Digital Publishing Summit 2011 in Deer Valley, Utah, it’s that the people in this industry really love what they do. It’s not easy walking past world-class spring skiing in what is arguably the United States’ best [...] More...

Do Clients’ Digital Dreams Fit in Your Agency’s Bed?

Written on
March 16th 2011
Author
  |   Chris O'Hara

ADOTAS – Nassim Taleb’s marvelous book of aphorisms is called “The Bed of Procrustes,” named after the myth of Procrustes, a cruel owner of a roadside estate between Athens and Eleusis in ancient Greece. According to Taleb: “He abducted travelers, provided them with a generous dinner, then invited them to spend [...] More...

Crunch Time: Consolidation Is Coming to Display Ecosystem

Written on
February 17th 2011
Author
  |   Chris O'Hara

ADOTAS – If I had to pick “bravest guy in this business,” I would pick Luma Partners banker Terence Kawaja. Back when he was at GCA Savvian, he tried to actually put the business of digital display advertising into one 8½ by 11 document and give it some order. Ever since [...] More...

Pubs Should Design the Next Printing Press: Part II

Written on
July 7th 2010
Author
  |   Chris O'Hara

ADOTAS – A long time ago, things got mighty comfortable in publishing land. The industry that created the ability to print a trillion newspapers every night and get them into America’s driveways by 5 a.m., got fat and happy on loads of advertising money, and they started building immense sales [...] More...

Pubs Should Design the Next Printing Press: Part I

Written on
July 6th 2010
Author
  |   Chris O'Hara

ADOTAS – I am sitting at the airport bar in Dallas, trying to get back to 2010. After attending the Dallas Ad League’s Magazine Day event at the Fairmont Hotel, I feel as though I journeyed to 1995 and back again. Not that I have anything against attractive, skirt-suited Southwestern sales [...] More...

Is True Context Being Ignored in Display?

Written on
May 28th 2010
Author
  |   Chris O'Hara

ADOTAS -The brave new world of digital display advertising seemingly offers it all. Using the latest and greatest platforms, marketers can access technology that enables them to identify their product’s audience, and reach them at the very moment they are ready to make a purchasing decision. With hundreds of already identified [...] More...

Sales Recruiting: Hire a Writer

Written on
April 28th 2010
Author
  |   Chris O'Hara

ADOTAS – A headhunter recently asked me if she could help me recruit some new salespeople to our organization, and asked me what qualities I was looking for. I told her, “Find me a great writer, and I’ll make a salesperson out of him.” Why a writer? Look around. I’m riding [...] More...

The Great Publisher Disruption

Written on
April 1st 2010
Author
  |   Chris O'Hara

ADOTAS – Remember when you used to really depend on your local paper? For finding jobs, houses, getting the local weather forecast, selling that boat in your yard, and getting last night’s sports scores? I still do…but barely. Most of what your local paper offers can be found in greater abundance [...] More...



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