Chris O’Hara is SVP of Sales and Marketing for TRAFFIQ, and heads up its publisher development practice. He has been in the digital media space since 1995, having worked for Reed Elsevier, Nielsen, and Mediabistro. He is also the author of six popular gift books, including Great American Beer (Random House). He may be reached at email@example.com.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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