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Chris Johnson is Content Director & Conference Programmer for A4u’s first annual Performance Marketing Insights conference to be held in New York City, March 12-13. In addition to managing conference programming, Chris is a regular content contributor to A4u in the U.K. and Europe. He gathers talent and performance marketing leaders from around the world, and delivers a global perspective in each of the conferences offered by A4u.

More articles by Chris Johnson


Chris Johnson



Performance Marketing: Mobile to Drive Record Revenues in 2013

Written on
February 13th 2013
Author
  |   Chris Johnson

Performance marketing is setting the stage for a banner year in 2013. Expanding digital ad budgets and options, new screens and platforms, big data, and industry and technological convergence will all move the performance marketing industry forward at an unprecedented pace. New opportunities will open up and take shape, while [...] More...




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Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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