Chris Chariton is vice president of marketing services and product management for GlobalSpec, the leading specialized vertical search, information services, e-publishing and online events company serving the engineering, technical and industrial communities. Chariton oversees many of the company’s marketing initiatives including e-mail marketing, demand generation and social media, public relations and advertising, and product management. She can be reached at email@example.com.
Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.”
The evolution of CDPs...
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