Chris Babel is the CEO of TRUSTe, the leading trustmark and recognized authority on Internet trust and privacy. Chris possesses over a decade of experience building online trust, most recently as Senior Vice President and General Manager of VeriSign’s worldwide Authentication Services business, where he was responsible for strategy, sales, marketing, product and support.
Chris also previously managed VeriSign’s SSL and Managed Security Services business. In these roles he helped grow the businesses though the launch of new products to enterprise and small/medium businesses, international expansion in EMEA and Asia and through acquisition and integration of a number of companies. Chris also spent time in Corporate Development and as Chief of Staff to the CEO where he led strategic planning and execution of over 20 acquisitions.
Prior to joining VeriSign, Chris served as an Associate in Morgan Stanley’s Technology Mergers and Acquisitions group and its Corporate Finance group working on transactions like Netscape's sale to AOL.
Chris holds a BA in Mathematical Methods in the Social Sciences and Economics with Highest Distinction from Northwestern University and lives with his wife and three sons in San Francisco.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.