Chris Babel

Chris Babel is the CEO of TRUSTe, the leading trustmark and recognized authority on Internet trust and privacy. Chris possesses over a decade of experience building online trust, most recently as Senior Vice President and General Manager of VeriSign’s worldwide Authentication Services business, where he was responsible for strategy, sales, marketing, product and support.

Chris also previously managed VeriSign’s SSL and Managed Security Services business. In these roles he helped grow the businesses though the launch of new products to enterprise and small/medium businesses, international expansion in EMEA and Asia and through acquisition and integration of a number of companies. Chris also spent time in Corporate Development and as Chief of Staff to the CEO where he led strategic planning and execution of over 20 acquisitions.

Prior to joining VeriSign, Chris served as an Associate in Morgan Stanley’s Technology Mergers and Acquisitions group and its Corporate Finance group working on transactions like Netscape's sale to AOL.

Chris holds a BA in Mathematical Methods in the Social Sciences and Economics with Highest Distinction from Northwestern University and lives with his wife and three sons in San Francisco.



Securing Consumer Trust and the Countdown to DNT

Written on
December 12th 2012
Author
  |   Chris Babel

While some may not like it, the countdown is on for Do Not Track (DNT). But even as the clock ticks, a heated debate continues. Businesses fear that DNT will cut their revenues by reducing customer engagement on their sites and restricting innovation. Consumer advocates worry about the loss of personal privacy and favor blocking tracking altogether. Browser makers each have a different perspective, including whether DNT should be an opt-in ... More...

Maintaining the Momentum and Credibility of OBA Compliance and Self-Regulation

Written on
November 2nd 2011
Author
  |   Chris Babel

ADOTAS – The most pressing compliance issue facing the online advertising industry today is ad privacy — how to communicate targeting practices to consumers and offer opt-out choices, thereby increasing ad relevancy and benefiting consumers, advertisers and publishers. It has been about a year since an industry coalition, consisting of the IAB, CBBB, ANA, 4A’s, NAI, and DMA, launched the Digital Advertising Alliance (DAA) and its self-regulatory program for online behavioral ... More...