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Chris Aarons

Chris Aarons
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Chris Aarons, co-founder of Buzz Corps, is a marketing and public relations professional who is breaking ground at the intersection where corporate communications and social media meet. Aarons has successfully tackled challenges for industry-leading companies including HP, Dolby Laboratories, Philips Electronics and Kodak.

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Q&A with Mark Popkiewicz: Ad Fatigue, Viewer Engagement and the Future of TV Advertising

What is Mirriad? How does In-Video advertising work? The way consumers view content has changed, as the rise of SVOD and OTT platforms have ushered in a new era for TV. This is challenging the overall economics of video entertainment and disrupting the video advertising...