Chris Aarons, co-founder of Buzz Corps, is a marketing and public relations professional who is breaking ground at the intersection where corporate communications and social media meet. Aarons has successfully tackled challenges for industry-leading companies including HP, Dolby Laboratories, Philips Electronics and Kodak.
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...
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