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Cheryl Kellond is vice president of advertising business at ChoiceStream

Cheryl brings fifteen years of experience developing innovative products and launching new businesses to ChoiceStream’s management team. She was previously at Yahoo! as VP of Advertiser Product Marketing where she led product strategy for display and video advertising.

While at Yahoo, Cheryl helped develop the new IAB ad formats and helped drive the acquisition of Maven Networks. Prior to Yahoo!, she led the vertical solutions team at Adobe and was in charge of advertising, media, and publishing.

More articles by Cheryl Kellond


Cheryl Kellond



Shining a Light on Performance Display Advertising

Written on
September 3rd 2009
Author
  |   Cheryl Kellond

ADOTAS — As a reader of ADOTAS, you’ve no doubt heard the recent buzz around performance display advertising. A striking departure from classic ad campaigns measured via clicks and impressions, performance ad campaigns rely on metrics that really matter to retail advertisers, namely conversions and revenue. To boost those metrics, today’s [...] More...




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