Charlie Muirhead is the Founder and CEO iof Rightster. At 19, Charlie organized the buyout of the Music Bank which provided music equipment to touring artists. Charlie then started Orchestream, which centralized automated management of QoS, security and routing on IP networks. By 24, Charlie raised over £50m in VC funding, and floated on the LSE & NASDAQ with a market cap peaking at over £1 bn.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
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