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Chad M. Little founded AdOn Network in November of 1998 and raised over $7 million in venture capital funding. He successfully led the company through the difficult economic downturn and into profitability during the recession, when most Internet ventures fell by the wayside. His ongoing responsibilities include the definition of the company's business strategy, cultivating business development opportunities, and the establishment of strategic industry partnerships.

More articles by Chad Little

Chad Little



Google’s Focus Flub: Why Google’s Old-Media Infiltration Seems Forced and Flawed

Written on
March 27th 2007
Author
  |   Chad Little

In September 1998, Google officially opened for business in a rented garage with a staff of three. From that inauspicious beginning, Google quickly grew into the biggest and most powerful Internet search engine in the world. When they launched AdWords in 2002, Google revolutionized advertising on the Web with the [...] More...

YaWho? Exploring the Internet-Defining Brand’s Missteps and its Potential for Redemption

Written on
February 5th 2007
Author
  |   Chad Little

At times I’ve wondered if Yahoo! should consider replacing the exclamation point at the end of their name with a question mark. In light of some of their decisions and actions over the years, it seems that Yahoo? would be more fitting, as in Ya who do they want to [...] More...

Flipping Fraud: Why CPA Signifies the Logical Step for Advertisers and Networks

Written on
December 26th 2006
Author
  |   Chad Little

At the recent ad:tech event in New York, one of the most common words or phrases making the rounds on the exhibit floor (other than ‘Datran Media Party’) was ‘CPA’ or ‘Cost Per Acquisition’. The CPA auction model is a natural response to advertiser’s fear of click fraud in addition to [...] More...

Choose or Lose (Money): Why Power of Choice is the Ultimate Click Fraud-Fighting Tool

Written on
November 1st 2006
Author
  |   Chad Little

From the recent BusinessWeek article to the daily Newsletter publications and Blog entries, the issue of click fraud continues to come to the forefront of the Internet Advertising industry. The issue has increased in significance to that point that fighting click fraud has become an industry unto itself with companies [...] More...



Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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