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Chad Little is considered one of the early and leading forces in the Internet Arena and has strong capital raising and M&A Experience.

His latest venture is FetchBack, Inc. - which is a venture-backed organization specializing in Retargeting, a form of behavioral marketing.

Ongoing responsibilities as CEO of Fetchback include the definition of the company’s business strategy, cultivating business development opportunities, and establishing strategic industry partnerships.

Mr. Little also founded AdOn Network in November of 1998 and raised over $7 million in venture capital funding. AdOn Network is one of the largest ad networks online with over 5.5 billion search queries and 155 million unique users per month, providing keyword, behavioral and contextual targeting and site-specific ROI tracking for advertisers. AdOn Network was purchased by PV Media Group in 2007.

Prior to AdOn Network, Mr. Little founded two successful businesses, including Sandbox Entertainment Inc. in 1995. As the Chief Executive Officer, Mr. Little oversaw all company business and led the charge to develop proprietary software technologies, which propelled Sandbox Entertainment forward as the early leader in online fantasy sports, games and simulations. Sandbox Entertainment raised over $30 million in venture capital and strategic partnerships were established with such heavyweights as CNN/Sports Illustrated, Yahoo! and others, before the company merged with Wall St. Sports in 1999.

Prior to Sandbox Entertainment, Mr. Little founded TRACER Design in 1991, a pioneering interactive advertising agency.

Mr. Little is actively involved in the Internet and software development communities. He speaks frequently at leading industry events and has been featured often on established news outlets, including: Forbes, TIME, CNNfn, NBC Nightly News, The Red Herring, The Arizona Republic, AZ Business Magazine, and many others, as well as being a published author with Paramount Publishing.

Prior to FetchBack, Chad founded three successful companies including AdOn Network (formerly myGeek) in 1998, which is now one of the largest ad networks on the web. He founded Sandbox Entertainment Inc. in 1995 before the company merged with Wall St. Sports in 1999. Prior to Sandbox Entertainment, Chad founded TRACER Design in 1991, a pioneering interactive advertising agency.

More articles by Chad Little

Chad Little



Measuring Brand Engagement Through Retargeting

Written on
June 3rd 2011
Author
  |   Chad Little

ADOTAS - It’s widely accepted that engagement is one of the more prevalent methods for measuring success when it comes to advertisers building brand awareness and establishing a stronger relationship with their customers. While retargeting has grown into one of the most productive tools for online marketers to drive sales, an [...] More...

Enhanced Notice: Recruiting Advertisers Now

Written on
February 1st 2010
Author
  |   Chad Little

ADOTAS – On January 27, a collation of online trade groups, including the Future of Privacy Forum and the Interactive Advertising Bureau, released their proposed standards for enhanced notice, which refers to a universal phrase or symbol on ads shown to a consumer based on their demographic or behavioral data. The [...] More...

Retargeting; DIY PR Tool?

Written on
September 24th 2009
Author
  |   Chad Little

ADOTAS — At the last OMMA Conference, I had the pleasure of attending the presentation given Young-Bean Song, Senior Director, Atlas Institute, Microsoft. His insights about the state of online advertising were inspiring, yet at the end I found myself frustrated. It’s exciting to see that the online advertising marketplace has [...] More...

Google’s Focus Flub: Why Google’s Old-Media Infiltration Seems Forced and Flawed

Written on
March 27th 2007
Author
  |   Chad Little

In September 1998, Google officially opened for business in a rented garage with a staff of three. From that inauspicious beginning, Google quickly grew into the biggest and most powerful Internet search engine in the world. When they launched AdWords in 2002, Google revolutionized advertising on the Web with the [...] More...

YaWho? Exploring the Internet-Defining Brand’s Missteps and its Potential for Redemption

Written on
February 5th 2007
Author
  |   Chad Little

At times I’ve wondered if Yahoo! should consider replacing the exclamation point at the end of their name with a question mark. In light of some of their decisions and actions over the years, it seems that Yahoo? would be more fitting, as in Ya who do they want to [...] More...

Flipping Fraud: Why CPA Signifies the Logical Step for Advertisers and Networks

Written on
December 26th 2006
Author
  |   Chad Little

At the recent ad:tech event in New York, one of the most common words or phrases making the rounds on the exhibit floor (other than ‘Datran Media Party’) was ‘CPA’ or ‘Cost Per Acquisition’. The CPA auction model is a natural response to advertiser’s fear of click fraud in addition to [...] More...

Choose or Lose (Money): Why Power of Choice is the Ultimate Click Fraud-Fighting Tool

Written on
November 1st 2006
Author
  |   Chad Little

From the recent BusinessWeek article to the daily Newsletter publications and Blog entries, the issue of click fraud continues to come to the forefront of the Internet Advertising industry. The issue has increased in significance to that point that fighting click fraud has become an industry unto itself with companies [...] More...



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