An authority on email marketing strategies and trends in the retail industry, Chad White is the Research Director at Responsys, a leading global provider of on-demand email and cross-channel marketing solutions, and the author of the Retail Email Blog.
He founded the Retail Email Blog in 2006 and has since collected detailed data on more than 67,000 emails from the top online retailers and written more than 2,000 blog posts about notable trends, interesting tactics, and standout examples of email marketing. In addition to his posts, he regularly writes research reports on email marketing practices and trends.
Chad is an Email Insider columnist for MediaPost, has spoken at many industry events, and has been interviewed by the New York Times, the Associated Press, Fast Company, and the Chicago Tribune, among others.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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