Chad Giron, ShopIgniter blogger, has worked with Chief Executive Officers and a Commander in Chief. In a career that began as a White House intern during the Clinton administration in 1998, he has directed corporate communications and public relations initiatives for blue chip technology, consumer and public affairs clients including ESPN, Warner Bros., Toshiba, the Motion Picture Association of America, Webtrends as well as numerous technology start-ups. He is a contributor to the ShopIgniter blog and currently blogs and writes about topics related to marketing communications, social marketing, marketing analytics, consumer technology, sketch comedy and pop culture.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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