Widely recognized as one of the marketing industry's premier brand planners, Cathy Clift is the Chief Planning Officer of Rapp Collins Worldwide. Since joining Rapp Collins, Cathy's client experiences have included Best Buy, DIRECTV, Hyatt Hotels, Sony PlayStation, SBC, Toyota, SunTrust Bank and a growing list of healthcare clients. Cathy began her career at J. Walter Thompson in London and, since then, has built and led account planning teams at some of the most creative agencies in Europe and the United States, including Lowe Howard-Spink in London; Goodby, Silverstein & Partners in San Francisco; and TBWA Chiat / Day in New York. Cathy also served as director of strategic planning for McCann-Erickson, where she introduced the strategic planning discipline to McCann-Erickson's four West Coast offices for clients including Nestle, Microsoft, Washington Mutual and Sony Pictures Entertainment (Columbia TriStar).
Adotas presents a Q&A with Neil Sweeney, Founder and CEO of Freckle IoT and Killi.
Please tell me about Killi and the company’s unique approach to data management.
Killi is a consumer application available in the Apple and Google Play stores that empowers consumers to take...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.