Catherine Gluckstein

Catherine is currently President of SumAll, a new SaaS, venture-backed start up with the mission of making big data accessible to all.

Prior to that, she was Vice President, Corporate Development at iStockphoto, responsible for developing international markets, driving corporate strategy as well as the $50m acquisition of iStockphoto in February 2006. She also led Getty Images’ joint venture with Time Inc. to launch, and served as a board member and CFO.

Catherine brings over fifteen years of media experience. Previously, she was the Vice President of Audiobooks for Barnes & Noble/, and joined Reuters in London as an International Management Trainee before progressing through various international marketing and strategy roles. Catherine started her career as a broadcast journalist working for the BBC and Reuters Television. She holds an MBA degree from London Business School and Columbia Business School.
Catherine currently resides in Seattle with her husband and two children.

Data-Driven Creative: Know Your Customers, Create Accordingly

Written on
February 7th 2013
  |   Catherine Gluckstein

Before the days of online selling, there was the Mom-and-Pop corner store. If you were a smart proprietor, you knew your customers, their buying habits, their likes, their dislikes, etc. Based on that knowledge, you knew what products to introduce to your customers, how to entice them to buy, how to close the sale and even how to fulfill their needs in the future with a possible up-sell in it for ... More...