Casey Carey (@caseycarey) is Chief Marketing Officer for Adometry, where is he responsible for all aspects of corporate, demand generation, customer, and product marketing, as well as product strategy. He brings almost 20 years of executive leadership experience at companies including Monsoon Commerce, Webtrends, Epsilon and DoubleClick.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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