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Caroline Albanese

Caroline Albanese
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Caroline Albanese is the Media and Digital Advertising reporter for Adotas, covering the weekly media advertising reports as well as other news articles and features. Adotas.com is a division of Kitara Media.

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Q&A with Mark Popkiewicz: Ad Fatigue, Viewer Engagement and the Future of TV Advertising

What is Mirriad? How does In-Video advertising work? The way consumers view content has changed, as the rise of SVOD and OTT platforms have ushered in a new era for TV. This is challenging the overall economics of video entertainment and disrupting the video advertising...