Caroline Albanese

Caroline Albanese is the Media and Digital Advertising reporter for Adotas, covering the weekly media advertising reports as well as other news articles and features. Adotas.com is a division of Kitara Media.



Meredith to Acquire Popular Shape Brand From American Media, Names Tim O’Conner Publisher of New Shape Magazine

Written on
January 28th 2015
Author
  |   Caroline Albanese

Meredith Corporation announced today that it has reached an agreement to acquire Shape magazine and the digital assets of the Shape, Natural Health, and Fit Pregnancy brands from American Media (AMI). Meredith will begin producing Shape magazine with the May 2015 issue, with current readers of Shape and Meredith’s Fitness magazine receiving the new and enhanced Shape magazine.  Shape will have a rate base of 2.5 million, an increase of 60 ... More...

Adweek Launches Adweek Blog Network, Integrates Editorial Properties With New Site

Written on
January 13th 2015
Author
  |   Caroline Albanese

Adweek today announced the formation of the Adweek Blog Network (ABN) – an aggregation of leading industry blogs formerly operated by Mediabistro. Alongside Adweek, the ABN will bolster industry coverage across the media landscape. The ABN includes nine individual properties, each migrating to an Adweek.com domain.  The launch includes a redesign of each blog and its associated newsletter product. The Adweek Blog Network consists of: . TVNewser, covering national television news; . TVSpy, covering local television news; . AgencySpy, covering the ad agency ... More...

Magna Global’s 2015 Global Advertising Revenue Forecasts Digital Ad Spending to Surpass TV by 2017

Written on
December 8th 2014
Author
  |   Caroline Albanese

In 2015 global ad revenues are expected to grow 4.8% to $536 billion, according to the latest forecast from Magna Global. That’s down a bit from the shop’s June forecast of 4.9% growth for next year and represents a deceleration from this year when Magna expects the final tally will be 5.5% growth to $512 billion. “In 2014 the long-awaited European recovery finally came in time to partly offset a weaker ... More...

Nataly Kelly of Smartling On The Problem With 70% Of U.S. Global Marketers Using English-Only Content

Written on
December 5th 2014
Author
  |   Caroline Albanese

Early last month, Smartling announced the results of a new survey that polled 160 U.S.-based, senior-level content marketers working for emerging brands to determine how they are marketing to multilingual audiences around the world. Nearly 63%  of respondents acknowledge that between six and 50% of their customer base is located outside the United States. Yet, survey data shows that translation budgets are nonexistent, forcing marketers to reach multilingual audiences using only ... More...

PunchTab’s Founder Mehdi Ait Oufkir Talks About Growing Popularity Of The Mobile Wallet

Written on
December 3rd 2014
Author
  |   Caroline Albanese

Today, PunchTab released a new report on the growing popularity of the mobile wallet and other trends among consumers. The report highlighted which mobile payment apps are most popular, which features are most important to users, and what consumers would like to see in future mobile payment apps. From the report, it was found that only  24% of smartphone owners have used one or more mobile payment ... More...

Online and Mobile Shopping Emerge As Big Winners For Holiday Shoppers

Written on
December 3rd 2014
Author
  |   Caroline Albanese

Mobile shopping emerged as the big winner on Black Friday despite an 11% drop in overall spending compared to last year. Data collected over this past Thanksgiving weekend by Bizrate Insights found that online purchases made on a mobile phone nearly doubled from the year before. Predictive analytics platform, Custora announced that mobile comprised nearly one-third of total online shopping on Black Friday, jumping up from just over 20% during ... More...

Blab CEO Randy Browning On Predicting Online Trends: Intelligence Is Key

Written on
November 26th 2014
Author
  |   Caroline Albanese

Blab Inc.,the predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance, announced earlier this week it has partnered with Razorfish, one of the fastest-growing digital and technology agencies.  As a result of the relationship, Blab now lives inside Razorfish WAVE, the agency’s proprietary real-time marketing tool with social listening and real-time response capabilities. Razorfish has immediately deployed Blab into live ... More...

Russ Mann, Newly Named CMO at Nintex, Talks The Future of Digital Marketing

Written on
November 18th 2014
Author
  |   Caroline Albanese

Nintex, the world leader in workflow automation, today announced that Russ Mann has joined the company as chief marketing officer. Mann will oversee Nintex’s strategic marketing, brand and demand initiatives as it continues to deliver its workflow automation platform to organizations worldwide. Mann’s appointment comes on the heels of the recent additions of Josh Waldo as vice president of channel strategy and channel programs, of Jeffrey A. Christianson as general ... More...

Bloomberg Partners with adMarketplace As Exclusive Paid Search Partner

Written on
November 12th 2014
Author
  |   Caroline Albanese

Today, financial, economic and stock news company Bloomberg annouced that it has selected adMarketplace to provide paid search advertising alongside Bloomberg.com search results. adMarketplace will serve targeted text ads from leading brand advertisers in response to Bloomberg.com user search queries. This exclusive partnership replaces Bloomberg’s previous relationship with Google AdSense for Search. adMarketplace aims to offer Bloomberg increased flexibility to improve user experience, as well as data insights about its audience interests. The ... More...

Josh Manion, Founder and CEO of Ensighten, Talks Tapping into the Minds of Consumers

Written on
November 11th 2014
Author
  |   Caroline Albanese

Adobe’s latest announcement regarding Adobe Campaign’s integration in the Adobe Marketing Cloud, which helps marketers retarget shoppers who abandon their online shopping carts, but the announcement poses an interesting question – is retargeting really effective, or should marketers be more focused on pre-targeting? While, retargeting is about retroactively reaching people who have already accepted that they need something, many marketers are missing a huge step. Josh Manion, founder and CEO of Ensighten ... More...


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