BusinessWeek

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: BusinessWeek is a business magazine published by McGraw-Hill. It was first published in 1929 (as The Business Week) under the direction of Malcolm Muir, who was serving as president of the McGraw-Hill Publishing company at the time. Its primary competitors in the national business magazine category are Fortune and Forbes, which are published bi-weekly.

Since 1988, BusinessWeek has published annual rankings of United States business school MBA programs. In addition to these rankings, it has recently started publishing annual rankings of undergraduate business programs.

We Don’t Need ‘Do Not Track’

Written on: November 12th 2007
Author: | BusinessWeek

You’re walking down the street and receive a mobile-phone text message that offers a digital coupon for a frappuccino at the Starbucks (SBUX) you’re approaching. This brand of communication is known as “one-to-one marketing” or “behavioral advertising,” and it’s likely on its way to a wireless handset near you. Pharmacies and [...] More...

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