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More articles by Bryan Boettger
- Scoring a Goal for Advertising: Six Marketing Lessons Learned from Watching World Cup July 14th 2006
- What Speed Does to Creatives: A Play-by-Play Commentary of this Tortoise vs. Hare Race March 2nd 2006
- A Little Less Oedipus and a Little More Caligula January 23rd 2006
Bryan Boettger
Scoring a Goal for Advertising: Six Marketing Lessons Learned from Watching World Cup
Frankly, this is an article I had to write. After all the hours spent watching World Cup soccer matches, I must justify it with at least some business learnings. If you, too, find yourself searching for ways to write off those pints and hours, this article will hold a special [...] More...
What Speed Does to Creatives: A Play-by-Play Commentary of this Tortoise vs. Hare Race
So, last month we took a look at gleaning inspiration from the offline world (”A Little Less Oedipus And A Little More Caligula — a.k.a. let’s stop being incestuous, let’s pillage offline for some inspiration”). In a somewhat similar vein, this month’s article from yours truly asks the question: Is [...] More...
A Little Less Oedipus and a Little More Caligula
It’s amazing how easy it is to find ourselves completely mired and buried in a subject until that’s all we allow ourselves to intellectually consume. But, as online and interactive experts we need to rage against the dying of our offline life. Like any successful business or sector, it’s just so [...] More...
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