As vice president of marketing for Unicast, Bryan Hjelm leads the company’s overall brand and marketing strategies, public relations and communications programs, In addition, Bryan supports global sales, partnerships, user experience and product positioning initiatives. Hjelm’s diverse marketing and management background includes Fortune 500 corporate experience in interactive marketing and advertising strategy, demand generation and e-commerce.
Prior to Unicast, Bryan Hjelm served as a Group Account Director at Springbox, an Austin based interactive agency. At Springbox, Bryan helped shape online strategies for brands such as Dell, Callaway Golf, NASCAR and LG. Formerly a marketing and product manager for Dell’s Home and Small Business group, Hjelm managed significant e-commerce and global online marketing initiatives for Dell.com. Hjelm started his career in technology as a consultant with PricewaterhouseCoopers where he focused on CRM and client-side e-commerce solutions.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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