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Brunno Attorre

Brunno Attorre
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Brunno Attorre is Chief Technology Officer & Co-Founder of Uru. Currently working as Chief Technology Officer for Uru, I'm responsible for managing both development and research efforts at Uru as well as a team of 4 engineers among full timers and consultants. Some of the projects I worked on: - Responsible for researching and developing the initial version of the immersion technology, which uses Computer Vision to automatically immerse brands inside videos. - Responsible for the implementation of Deep Learning Neural Networks for Surface Detection, Content Recognition and Normal Estimation for images and video. -Responsible for designing and developing the video processing pipeline we use for all Uru products. -Responsible for researching and developing visual product recognition solution for delivering product listings inside visual content

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Attribution Continues to Illuminate the Value of TV in Outcomes

By Ethan Settel, Sales Lead at Data Plus Math One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...