Adotas

Where media buyers start online


Featured Author

Author Photo

Brian Kaminski is client services director of iProspect, where he leads the activities of the firm's client-facing search teams as well as the strategic direction of each client campaign. He works with clients such as Circuit City, Cingular Wireless, Allegis Group and Sharp Electronics. Also responsible for new employee training and development, Kaminski monitors iProspect's overall search engine marketing process, ensuring that the company continues to innovate and achieve superior results

More articles by Brian Kaminski


Brian Kaminski



Search Engine Scouting: How Sizing Up the Competition is the Key to Survival

Written on
March 10th 2006
Author
  |   Brian Kaminski

For several decades now, professional sports teams have employed scouts to watch and report on the activities of their opponents. The scouts help a coach and players to understand their opponents’ strengths and weaknesses, which players pose the largest threat, and where the weakest links exist. Armed with this knowledge, [...] More...