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More articles by Brian Hecht
- Mobile Ain’t Email: Navigating the Nuances and Nuisances of Mobile Marketing February 22nd 2007
- Opening the Mobile “Wow Window”: How Memorable Mobile Marketing Can Dazzle the Jaded Public January 4th 2007
- How Does Your Mobile Measure? A Few Wireless Whims on Overcoming Mobile Marketing Hype October 31st 2006
- Which Mobile Marketer Are You? Scoping the Showdown Between the Cool Kids and the Pragmatists September 21st 2006
- Forgetting the “Marketing” in Mobile? How Advertisers Can Gain Advantage in the Wireless World August 14th 2006
Brian Hecht
Mobile Ain’t Email: Navigating the Nuances and Nuisances of Mobile Marketing
Back in 2002, I took a research trip to London to investigate the emergence of mobile marketing. Then as now, the Europeans were far ahead of us Americans when it came to mobile. Americans in 2002 were just realizing that they could receive and actually send a text message from [...] More...
Opening the Mobile “Wow Window”: How Memorable Mobile Marketing Can Dazzle the Jaded Public
Recently, The New York Times, in bold headlines, reported the blindingly obvious: New York’s Times Square is a remarkable place. Of course, marketers have known this for years, which is why they invest millions in blinking billboards and lunatic street stunts. Consumers know it too, which is why so many [...] More...
How Does Your Mobile Measure? A Few Wireless Whims on Overcoming Mobile Marketing Hype
Just recently, the population of the United States surpassed 300 million people. But there’s a number that’s rising even faster than the U.S. population: it’s the number of mobile phone subscribers. According to CTIA, the trade association for the mobile industry, that number has just topped 225 million. That’s 75 [...] More...
Which Mobile Marketer Are You? Scoping the Showdown Between the Cool Kids and the Pragmatists
Last week, thousands of businesspeople gathered at the CTIA convention in Los Angeles, the semi-annual show where companies unveil the latest and greatest mobile products and services. I was among those wandering the show floor in a state of over-stimulation that is the hallmark effect of a good tradeshow. CTIA [...] More...
Forgetting the “Marketing” in Mobile? How Advertisers Can Gain Advantage in the Wireless World
After years of “coming soon,” the age of Mobile Marketing finally seems to be upon us. You only need to take a casual stroll through the mall, or a leisurely flip through the television channels to see the telltale signs of a tipping point: On a recent trip to the [...] More...
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