Adotas

Where media buyers start online

Featured Author

Author Photo

Brian Hecht is currently the CEO of Kikucall, Inc., a premier mobile services company helping brands, agencies, and media companies reach consumers through unique wireless promotions.
From 1996 until 2002, he was the CEO of enews, inc., the leading Internet-based magazine subscription agent. At the helm of enews, Brian managed a staff of nearly 150 and attracted investments from venture capitalists and strategic media partners, including Madison Dearborn Partners, Hachette Filipacchi Magazines, Time Inc., and Barnes & Noble. His client base included every major U.S. consumer magazine publisher. In 2001, Brian engineered the sale of the company to Barnes & Noble.
Brian is also an accomplished public speaker, and has made many television appearances, including Fox News Channel, CNNfn, and others.

More articles by Brian Hecht

Brian Hecht



Mobile Ain’t Email: Navigating the Nuances and Nuisances of Mobile Marketing

Written on
February 22nd 2007
Author
  |   Brian Hecht

Back in 2002, I took a research trip to London to investigate the emergence of mobile marketing. Then as now, the Europeans were far ahead of us Americans when it came to mobile. Americans in 2002 were just realizing that they could receive and actually send a text message from [...] More...

Opening the Mobile “Wow Window”: How Memorable Mobile Marketing Can Dazzle the Jaded Public

Written on
January 4th 2007
Author
  |   Brian Hecht

Recently, The New York Times, in bold headlines, reported the blindingly obvious: New York’s Times Square is a remarkable place. Of course, marketers have known this for years, which is why they invest millions in blinking billboards and lunatic street stunts. Consumers know it too, which is why so many [...] More...

How Does Your Mobile Measure? A Few Wireless Whims on Overcoming Mobile Marketing Hype

Written on
October 31st 2006
Author
  |   Brian Hecht

Just recently, the population of the United States surpassed 300 million people. But there’s a number that’s rising even faster than the U.S. population: it’s the number of mobile phone subscribers. According to CTIA, the trade association for the mobile industry, that number has just topped 225 million. That’s 75 [...] More...

Which Mobile Marketer Are You? Scoping the Showdown Between the Cool Kids and the Pragmatists

Written on
September 21st 2006
Author
  |   Brian Hecht

Last week, thousands of businesspeople gathered at the CTIA convention in Los Angeles, the semi-annual show where companies unveil the latest and greatest mobile products and services. I was among those wandering the show floor in a state of over-stimulation that is the hallmark effect of a good tradeshow. CTIA [...] More...

Forgetting the “Marketing” in Mobile? How Advertisers Can Gain Advantage in the Wireless World

Written on
August 14th 2006
Author
  |   Brian Hecht

After years of “coming soon,” the age of Mobile Marketing finally seems to be upon us. You only need to take a casual stroll through the mall, or a leisurely flip through the television channels to see the telltale signs of a tipping point: On a recent trip to the [...] More...



  • Does the iPhone need to divorce ATT?
    View Results

    Loading ... Loading ...

Polls Archive

Latest News

Get the adotas widget

News Archive

Spotlight

Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...

Adotas Partnership