Brian Stempeck is the SVP of Strategic Business Development for The Trade Desk, and oversees all of the company’s relationships with agencies and advertisers. Stempeck leads The Trade Desk’s New York City office and specializes in educating agencies about the evolving world of real-time bidding, and helping them develop and manage online marketing strategies for clients.
Stempeck has spent the majority of his career in online media. He started his career as a political journalist with E&E Publishing on Capitol Hill, and launched E&E’s online video division in 2006. While receiving an MBA degree from the Kenan-Flagler Business School at the University of North Carolina, Stempeck placed first out of 1,200 entrants worldwide in the 2007 Innovation Challenge, which presented American Express, Hilton and Shell with new marketing strategies.
Prior to joining The Trade Desk, Stempeck worked for Unilever in brand management on the Dove brand, and at Bain & Company, the strategy consulting firm. At Bain & Co., he advised Fortune 500 clients in the retail and pharmaceutical sectors on their online marketing strategies, and also worked for Bain’s private equity practice.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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