Adotas Senior Editor Brian LaRue has been working in journalism in some form or another for slightly longer than his entire adult life, having won his first SPJ (Society of Professional Journalists) Award while he was still in high school. Prior to joining Adotas, he served as a reporter, editor, columnist, critic and blogger, mostly for a number of daily and weekly newspapers scattered around his native Connecticut. In his off hours, Brian maintains an active parallel life as a musician and music blogger.
By Lauren McGrath, VP Studio & Strategy, ACTIVATE
A closer look at the power of niche followings
If Fyre Festival has taught us anything, it's that relying solely on megawatt influencers and celebrities for reach and exposure can backfire badly for brands that are not careful. In...
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