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More articles by Brian LaRue
- Video: “Future of Engagement” Learns What Makes Curated Content More Engaging July 20th 2012
- Jivox Announces Interactive Video Ad Insertion for Mobile Devices July 16th 2012
- Tealium Lands $10.5 Million in Funding July 16th 2012
- Infographic: Digital Media Seeing “Olympic-Sized Consumption” July 13th 2012
- Welcome Aboard: New Hires at Covario, AdSafe, Hipcricket, More July 13th 2012
Brian LaRue
Video: “Future of Engagement” Learns What Makes Curated Content More Engaging
ADOTAS - In this installment of the video series The Future of Engagement, host and Influence People chief Murray Newlands sits down with Ian Karnell, president of interest graph marketing firm BuzzHoney, to discuss how brands and organizations might learn about what kind of content engages their intended audience, so [...] More...
Jivox Announces Interactive Video Ad Insertion for Mobile Devices
ADOTAS – Today at the Interactive Advertising Bureau‘s (IAB) Marketplace conference, interactive video advertising company Jivox announced the availability of interactive video ad insertion for HTTP live streaming on mobile website and apps. The technology is designed to allow publishers and advertisers to insert interactive video ads into live streaming [...] More...
Tealium Lands $10.5 Million in Funding
ADOTAS – Enterprise tag management company Tealium announced $10.5 million in new funding today, following a Series B round led up by Battery Ventures. Tealium had previously raised $1.1 million in a January Series A round, and an announcement the company issued earlier today said Battery had decided to invest [...] More...
Infographic: Digital Media Seeing “Olympic-Sized Consumption”
ADOTAS – With all eyes (and all marketing eyes, for sure) on London at the moment in advance of the kickoff of the Olympic Games on July 27, digital performance agency iProspect has shared this infographic laying out how the scope of the digital experience has changed since the 2008 [...] More...
Welcome Aboard: New Hires at Covario, AdSafe, Hipcricket, More
ADOTAS – Here’s what we do every Friday: We assemble all the new hires we’ve heard about at agencies, tech firms and other companies in the online advertising and marketing space, and we let you know about them. And here’s the news we’ve found: • CampusLive, a company founded with the aim [...] More...
Shiny Ads Launches Self-Serve Automated Platform for Larger Publishers
ADOTAS – Sell-side-leaning ad technology company Shiny Ads launched a new self-serve platform geared toward “premium” publishers and their direct sales teams, a move to help further automate the selling process of premium ad inventory for major publishers. “It signifies kind of a message change for us,” Shiny Ads founder and [...] More...
Paid Search in Tablets Up 40 Percent from Previous Quarter
ADOTAS - The share of clicks on paid search ads on smartphones and tablets has increased from 14 percent for the first quarter of 2012 to 18 percent for the second quarter, and on tablets, the share of paid search spend grew by 40 percent, according to the latest U.S. [...] More...
Lexity Releases App to Help Small Businesses Understand Pinterest Engagement
ADOTAS – Ecommerce app platform developer Lexity officially launched its Lexity Pinterest Report app, which is designed to help small businesses measure and, ideally, benefit from trends on Pinterest, by providing insights into how their products are being purchased, how competitor products are being purchased and which Pinterest users hold [...] More...
Local Corporation Adds Features to Rovion Ad Management Platform
ADOTAS – Online local media company Local Corporation added new features for its Rovion Ad Management Platform today, including tools to more easily coordinate and sync interactions between multiple rich media ad units on the same page, to resize images and videos as the user interacts with them and, in an [...] More...
IAB’s MRAID 2.0 Rich Media Ad Standards Are Up for Comment
ADOTAS – The IAB (Interactive Advertising Bureau) Mobile Marketing Center of Excellence’s MRAID 2.0 — that’s “mobile-rich media ad interface definitions,” a common set of APIs for rich media mobile ad creation — is now available for public comment. IAB Mobile Marketing Center of Excellence senior director Joe Laszlo will [...] More...
Spotlight
An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...
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