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Brian LaMee

Brian LaMee
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Brian LaMee is director of product marketing for Deltek. Located in Herndon, Va., Deltek is the leading provider of enterprise applications software and information solutions for professional services firms, government contractors, and government agencies. Using Deltek, you will Know More and Do More.

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Q&A Return on Ad Spend (ROAS) vs. Incrementality

 Adotas presents a Q&A with Alexei Chemenda, Chief Revenue Officer for Apps and Managing Director, U.S at Adikteev discussing ROAS vs. Incrementality What is the biggest misconception in retargeting campaigns? The two biggest misconceptions made in a retargeting campaign are that marketers should only focus on lapsed users versus...