Bret Kinsella (@bretkinsella) is Chief Marketing Officer at XAPPmedia, the provider of interactive audio ads. Mr. Kinsella has served in executive roles at technology companies ranging from Accenture and Sapient to dwinQ and ODIN. He earned an MBA from UCLA and a BS in Economics from the Wharton School of the University of Pennsylvania.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
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