Adotas

Where media buyers start online

Featured Author

Author Photo

Brent Hill is Vice President, Advertising Services, at FeedBurner, the market-leading feed management provider, where he cultivates relationships with both traditional and interactive marketing agencies and corporate marketers. Prior to FeedBurner, Brent was President of Classic Kids, a national children's portrait studio and an Entrepreneur-in-Residence at OCA Ventures. He is a frequent speaker on the topic of feed advertising and his insights have been published in a variety of publications including Advertising Age, Adotas and DMNews

More articles by Brent Hill

Brent Hill



Blogvertising 3.0: Exploring the Evolution of and Year Ahead for Monetizing the Blogosphere

Written on
March 5th 2007
Author
  |   Brent Hill

With blog search engine Technorati now tracking over 66 million blogs, and market research firm Bluestreak reporting that 63% of the online audience reads blogs, online advertisers are paying increased attention to this emerging content category. PQ Media expects blog advertising to rise from an estimated $16.6 million in 2006 to [...] More...

Feeding Your Word-of-Mouth? Why the Age-Old Buzz Building Tool Needs a Non-Traditional Nudge

Written on
December 5th 2006
Author
  |   Brent Hill

The Web has certainly created new opportunities for word of mouth (WOM) marketing initiatives. Memorable examples of online WOM programs include Burger King’s viral “Subservient Chicken”, LonelyGirl15, and New Line Cinema’s Snakes on a Plane. All three generated buzz and awareness for their creators through [...] More...

Kickstarting RSS: How to Make the Right Decisions to Reach Your Target Market

Written on
October 24th 2006
Author
  |   Brent Hill

In my last article, I profiled 10 companies in non-media sectors that are incorporating RSS feeds into their marketing communication mix to engage target audiences. We looked at a diverse group of marketers, from Expedia’s feeds of travel offers, to Ford’s “Bold Moves” campaign, to Zales and their feed of [...] More...

The Future of Feeding: Why the RSS Frenzy Isn’t Just for Media Anymore

Written on
September 27th 2006
Author
  |   Brent Hill

Over the last two years, RSS feeds have been adopted by content publishers of all shapes and sizes — from individual bloggers to established media giants. RSS is being used by the online properties for media publishers in every segment — all of the top ten daily newspapers, [...] More...

The New Media Chasm: Examining the Efficiencies of Aggregating Emerging Media

Written on
September 15th 2006
Author
  |   Brent Hill

For many people involved in the Internet industry during the first heyday, Geoffrey Moore’s 1991 best-selling technology marketing book, Crossing the Chasm, was the go-to resource for marketing high-tech products and services. Most marketers already recognized five distinct customer segments in technology marketing — innovators, early adopters, the early majority, [...] More...

Syndicated Content Sells: How to Solidify Ad Strategies within Distributed Media

Written on
July 20th 2006
Author
  |   Brent Hill

Blogs, podcasts, RSS feeds and their syndicated brethren have crashed the interactive advertising party in true celebrity style. Glamorized on the pages of numerous trade publications, these new delivery channels are helping fuel an already festive market where online ad spending is projected to reach 20 billion in 2006, [...] More...



Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

Adotas Partnership