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More articles by Brent Hill
- Blogvertising 3.0: Exploring the Evolution of and Year Ahead for Monetizing the Blogosphere March 5th 2007
- Feeding Your Word-of-Mouth? Why the Age-Old Buzz Building Tool Needs a Non-Traditional Nudge December 5th 2006
- Kickstarting RSS: How to Make the Right Decisions to Reach Your Target Market October 24th 2006
- The Future of Feeding: Why the RSS Frenzy Isn’t Just for Media Anymore September 27th 2006
- The New Media Chasm: Examining the Efficiencies of Aggregating Emerging Media September 15th 2006
Brent Hill
Blogvertising 3.0: Exploring the Evolution of and Year Ahead for Monetizing the Blogosphere
With blog search engine Technorati now tracking over 66 million blogs, and market research firm Bluestreak reporting that 63% of the online audience reads blogs, online advertisers are paying increased attention to this emerging content category. PQ Media expects blog advertising to rise from an estimated $16.6 million in 2006 to [...] More...
Feeding Your Word-of-Mouth? Why the Age-Old Buzz Building Tool Needs a Non-Traditional Nudge
The Web has certainly created new opportunities for word of mouth (WOM) marketing initiatives. Memorable examples of online WOM programs include Burger King’s viral “Subservient Chicken”, LonelyGirl15, and New Line Cinema’s Snakes on a Plane. All three generated buzz and awareness for their creators through [...] More...
Kickstarting RSS: How to Make the Right Decisions to Reach Your Target Market
In my last article, I profiled 10 companies in non-media sectors that are incorporating RSS feeds into their marketing communication mix to engage target audiences. We looked at a diverse group of marketers, from Expedia’s feeds of travel offers, to Ford’s “Bold Moves” campaign, to Zales and their feed of [...] More...
The Future of Feeding: Why the RSS Frenzy Isn’t Just for Media Anymore
Over the last two years, RSS feeds have been adopted by content publishers of all shapes and sizes — from individual bloggers to established media giants. RSS is being used by the online properties for media publishers in every segment — all of the top ten daily newspapers, [...] More...
The New Media Chasm: Examining the Efficiencies of Aggregating Emerging Media
For many people involved in the Internet industry during the first heyday, Geoffrey Moore’s 1991 best-selling technology marketing book, Crossing the Chasm, was the go-to resource for marketing high-tech products and services. Most marketers already recognized five distinct customer segments in technology marketing — innovators, early adopters, the early majority, [...] More...
Syndicated Content Sells: How to Solidify Ad Strategies within Distributed Media
Blogs, podcasts, RSS feeds and their syndicated brethren have crashed the interactive advertising party in true celebrity style. Glamorized on the pages of numerous trade publications, these new delivery channels are helping fuel an already festive market where online ad spending is projected to reach 20 billion in 2006, [...] More...
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