Brandt Dainow is an independent web analyst with clients around the world. Combining technical expertise with business acumen, he has been helping organizations develop digital strategies since 1985 and first got involved with the web in 1992. In the 1990s he helped many leading British companies develop their first internet strategies, including Barclays Bank and British Telecom. He was involved in the development of XML and helped many technology companies integrate XML into their products, including IBI, Unisys and Microsoft. He was an early pioneer in web analytics and a founder of the International Web Analytics Association.
These days he divides his time between working as an Internet investment adviser for venture capital firms, as a web analytics consultant and as a developer of strategy for online enterprises.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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