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More articles by Bob
- Funding Round-Up: Gigya, HealthiNation October 1st 2008
- Intel Joins the Computer-Pocket Party April 2nd 2008
- Google Dropped By T-Mobile, Picks Up Yahoo February 12th 2008
- Yahoo’s Yang Speaks About Direction October 23rd 2007
- The Internet And Television Collide September 28th 2007
Bob
Scientific Marketing And Offer Design:Pricing, Bundling, And Customer - 7/09/07
SCIENTIFIC MARKETING AND OFFER DESIGN: PRICING, BUNDLING, AND CUSTOMER Date: 07/09/07 Location: MIT Campus - Cambridge, MA Description: Participants will spend 2 intensive days learning about how a firm can create innovative promotions that will achieve strategic objectives utilizing historical data sets. A firm’s objectives range from maximizing profit or revenue to maximizing [...] More...
AOL News Gives Power To The People
AOL News jumped on the bandwagon this week by launching a new blog site that will be focused on interactive features such as user generated content including polls and shared material. This will encourage increased viewership that has become heavily dependent on the amount of control a user has over [...] More...
AMEX Making Use of The Web
In a marriage of mediums, American Express has launched its online contest campaign “Are You A Cardmember?” and has promoted it with star-studded commercials on television. Only Amex cardholders may participate in the initiative titled “Members Project”.Celebrities ask people to visit membersproject.com, where they can vote on, suggest and discuss [...] More...
Latest News
- Layoffs: A Holiday To Remember December 4th 2008 ADOTAS — A lot of unhappy people will be hitting [...] more »
- Credit Card Free Fall December 4th 2008 ADOTAS — The Internet will end as we know it [...] more »
- Marketers Not Poking Facebook December 4th 2008 ADOTAS — Top marketing people still don’t view social networking [...] more »
- The Rich Still Have More Fun December 4th 2008 ADOTAS — As everyone drowns in the economic tsunami, the [...] more »
- Microsoft buys Yahoo talent December 4th 2008 ADOTAS — By the time Yahoo has a CEO, it [...] more »
- Suing The (Ad) Messenger December 4th 2008 ADOTAS — First it was the media’s fault. Now it’s [...] more »
- Reality Bites Google December 3rd 2008 ADOTAS – Google’s era of open-handedness is screeching to a [...] more »
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Small Business Survival: Geographical Targeting, Audience & Intent December 4th 2008
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
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