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More articles by Bob
- Dell’s Streak To Take On iPad May 26th 2010
- Hulu’s Bringing Its “A” Game But… March 19th 2010
- Yelp! A class-action suit? March 19th 2010
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010
Bob
Dell’s Streak To Take On iPad
ADOTAS – Dell is ready to go up against Apple and their new darling, the iPad. The company will debut their answer to the gadget in Britain next month through mobile carrier O2. The Streak has yet to have a set price tag and will come stateside sometime during the [...] More...
Hulu’s Bringing Its “A” Game But…
ADOTAS – Hulu’s sales team is actively subverting the ad sales of its parent companies that are also trying to sell ads for their shows on Hulu, according to a source at one of the parent companies. According to a source of the Silicon Alley Insider, Hulu’s ad sales [...] More...
Yelp! A class-action suit?
ADOTAS – One of three civil suits against Yelp filed in the California Superior Court is by Boris Levitt, the owner of a San Francisco furniture-restoration company. He alleges that Yelp retaliates against businesses that don’t choose to advertise by negatively skewing their ratings and reviews on the site. [...] More...
Viacom Accuses Google; Testing Digital Millennium Copyright Act
Viacom has accused Google of turning a blind eye to illegal video clips on its YouTube site in a bid to attract viewers, according to a Reuters report published yesterday. The report details court documents released by the two companies earlier in the week. Google countered that Viacom managers continued [...] More...
AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising
ADOTAS – AppNexus announced the launch of its advanced ad platform specializing in real-time advertising on March 12th. The platform, chosen by eBay as its display advertising technology partner, integrates eBay with all the major inventory sources to execute and optimize its real-time media buys. eBay has been working with [...] More...
Discovery Communications Partners With Pointroll to Launch DIG@TORIAL
ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has partnered with Discovery Communications to successfully launch Dig@torial, allowing advertisers to integrate dynamic editorial content with branded advertising. Dig@torial is a customized solution that combines the impact of PointRoll rich media and video with the quality of publisher online editorial content [...] More...
Google and China Continue High Risk Chess Game
ADOTAS – Chinese firms selling advertising space on Google’s search pages have demanded clarity about the search giant’s plans in China, as speculation increases over Google’s future in the world’s largest Internet market, according to a Reuters report. “We see a constant stream of information but cannot predict the future, we [...] More...
Muddy Waters for The FCC’s New Plan
ADOTAS -Tuesday the FCC relased a plan with over 200 recommendations on improving the U.S.’s communications infrastructure. Most of these recommendations can be adopted by the agency, but many parts of the plan require legislation. And that means (yikes!) an act of congress. Wading through the muck [...] More...
To Pay, or Not To Pay
ADOTAS – Only one in five U.S. consumers is willing to pay for online news, according to a recent Pew research study. Pay-per-article or subscription fees simply drive readers elsewhere. These findings are bad news for newspaper and magazine publishers intent on charging readers for online content. [...] More...
AOL Makes Money.. YAY!
AOL reported its 4th quarter 2009 earnings and actually made money with a meager but genuine profit of $1.4 Million. That’s a 180 degree reversal from the $1.96 billion loss previously reported during the same period of 2008. Just to reinforce the point for dramatic effect, that’s a turn around [...] More...
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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