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Bob



Intel Joins the Computer-Pocket Party

Written on
April 2nd 2008
Author
  |   Bob

ADOTAS – Intel launched yet another 1,000 “what’s that in your pocket?” jokes today by announcing its intention to deliver the “Internet in your pocket.” The company’s arriving a bit late to the computer-pocket party so it has its work cut out for it. The announcement was scheduled to be made [...] More...

Google Dropped By T-Mobile, Picks Up Yahoo

Written on
February 12th 2008
Author
  |   Bob

Yahoo beat out Google in an online turf war in Europe. On Tuesday T-Mobile announced that it’s switching its web services in northern and central Europe from Google to Yahoo. Financial terms were not disclosed. Industry watchers say the move proves Yahoo’s momentum in mobile services has not been stymied by [...] More...

Yahoo’s Yang Speaks About Direction

Written on
October 23rd 2007
Author
  |   Bob

The recent acquisition of Right Media by Yahoo for in excess of $800 million has been on the radar of many analysts and Right Media customers for the past several months. The question of how Yahoo will leverage the exchange model of Right Media is still unfolding. As Yahoo is [...] More...

The Internet And Television Collide

Written on
September 28th 2007
Author
  |   Bob

Microsoft has unveiled a new Internet television system that functions on both televisions and computers. The system includes over 100 hours of shows from networks like MSNBC and FoxSports Windows Vista Home Premium Edition and Windows Vista Ultimate Edition users will be able to access this service for free according to [...] More...

Microsoft Gives Google Left Hook At Hearing

Written on
September 28th 2007
Author
  |   Bob

The debate is heating up and Microsoft is holding fast to its opinion that the Google/DoubleClick merger would not benefit consumers as the Senate hearing over the deal started yesterday. General Counsel for Microsoft, Brad Smith testified to the US Senate Judiciary Committee that the deal is “bad for publishers, bad [...] More...

comScore Tells You Who Is Looking At Ads

Written on
September 26th 2007
Author
  |   Bob

comScore Inc. this week announced the introduction of the comScore Ad Metrix Publisher. The Ad Metrix Publisher is a service that tracks where display ads are being seen by actual viewers and the specifics about those people who are exposed to the ads. Publisher covers all kinds of display advertising [...] More...

Captured: The Next Incentive Promotion

Written on
September 5th 2007
Author
  |   Bob

Compliments of DM Confidential Every so often we like to highlight certain aspects of direct marketing. We’ve done this with various forms of lead generation, pure CPC arbitrage, and most recently with the incentive promotion space. The focus today leads me to think that Google does indeed use behavioral targeting. However [...] More...

Google Wins Four Year Lawsuit

Written on
September 4th 2007
Author
  |   Bob

American Blind & Wallpaper Factory Inc. dropped its trademark infringement lawsuit against Google Inc. on Friday, putting a four year case to rest. The suit was filed in 2003 and was going to go to trial this coming November. American Blinds & Wallpaper Factory Inc. had charged Google with abuse of [...] More...

Social Networks: The Trend That’s Here To Stay

Written on
August 7th 2007
Author
  |   Bob

A new report put out by comScore has shown that social networking sites have grown exponentially within the past year yielding as much as a 774% increase. The analysis firm looked at popular sites Friendster, MySpace, Hi5, Facebook, Bebo, Orkut and tagged. The numbers of users daily and unique users to [...] More...

Scientific Marketing And Offer Design:Pricing, Bundling, And Customer - 7/09/07

Written on
July 3rd 2007
Author
  |   Bob

SCIENTIFIC MARKETING AND OFFER DESIGN: PRICING, BUNDLING, AND CUSTOMER Date: 07/09/07 Location: MIT Campus - Cambridge, MA Description: Participants will spend 2 intensive days learning about how a firm can create innovative promotions that will achieve strategic objectives utilizing historical data sets. A firm’s objectives range from maximizing profit or revenue to maximizing [...] More...

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