Bob

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Dell’s Streak To Take On iPad

Written on
May 26th 2010
Author
  |   Bob

ADOTAS – Dell is ready to go up against Apple and their new darling, the iPad. The company will debut their answer to the gadget in Britain next month through mobile carrier O2. The Streak has yet to have a set price tag and will come stateside sometime during the summer. The tablet was first introduced at a tech conference in San Francisco two weeks ago, however the company officially unveiled ... More...

Hulu’s Bringing Its “A” Game But…

Written on
March 19th 2010
Author
  |   Bob

ADOTAS – Hulu’s sales team is actively subverting the ad sales of its parent companies that are also trying to sell ads for their shows on Hulu, according to a source at one of the parent companies. According to a source of the Silicon Alley Insider, Hulu’s ad sales team is “cutting rates,” so its ad prices are cheaper. Hulu is also building different, more innovative, ad products than ... More...

Yelp! A class-action suit?

Written on
March 19th 2010
Author
  |   Bob

ADOTAS – One of three civil suits against Yelp filed in the California Superior Court is by Boris Levitt, the owner of a San Francisco furniture-restoration company. He alleges that Yelp retaliates against businesses that don’t choose to advertise by negatively skewing their ratings and reviews on the site. The conflict gained publicity when the East Bay Express published an article claiming that Yelp offered to hide negative ... More...

Viacom Accuses Google; Testing Digital Millennium Copyright Act

Written on
March 19th 2010
Author
  |   Bob

Viacom has accused Google of turning a blind eye to illegal video clips on its YouTube site in a bid to attract viewers, according to a Reuters report published yesterday. The report details court documents released by the two companies earlier in the week. Google countered that Viacom managers continued to secretly upload content to YouTube even after the media company had filed the $1 billion copyright suit in March ... More...

AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising

Written on
March 17th 2010
Author
  |   Bob

ADOTAS – AppNexus announced the launch of its advanced ad platform specializing in real-time advertising on March 12th. The platform, chosen by eBay as its display advertising technology partner, integrates eBay with all the major inventory sources to execute and optimize its real-time media buys. eBay has been working with AppNexus in beta for more than a year to ramp up its display ad buying and buy across inventory sources. “Working ... More...

Discovery Communications Partners With Pointroll to Launch DIG@TORIAL

Written on
March 17th 2010
Author
  |   Bob

ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has partnered with Discovery Communications to successfully launch Dig@torial, allowing advertisers to integrate dynamic editorial content with branded advertising. Dig@torial is a customized solution that combines the impact of PointRoll rich media and video with the quality of publisher online editorial content and video. The Discovery Dig@torial draws editorial and video content into an in- banner experience where users can interactively engage ... More...

Google and China Continue High Risk Chess Game

Written on
March 17th 2010
Author
  |   Bob

ADOTAS – Chinese firms selling advertising space on Google’s search pages have demanded clarity about the search giant’s plans in China, as speculation increases over Google’s future in the world’s largest Internet market, according to a Reuters report. “We see a constant stream of information but cannot predict the future, we see business sliding, but there is nothing we can do,” says the letter, which was also posted on a website ... More...

Muddy Waters for The FCC’s New Plan

Written on
March 17th 2010
Author
  |   Bob

ADOTAS -Tuesday the FCC relased a plan with over 200 recommendations on improving the U.S.’s communications infrastructure. Most of these recommendations can be adopted by the agency, but many parts of the plan require legislation. And that means (yikes!) an act of congress. Wading through the muck and the mire of the political swampland that has become the U.S. Congress as of late, while not optimal, could ... More...

To Pay, or Not To Pay

Written on
March 17th 2010
Author
  |   Bob

ADOTAS – Only one in five U.S. consumers is willing to pay for online news, according to a recent Pew research study. Pay-per-article or subscription fees simply drive readers elsewhere. These findings are bad news for newspaper and magazine publishers intent on charging readers for online content. But the creative juices are flowing at such cash strapped publishing houses. For example, the New York Times recently announced a ... More...

AOL Makes Money.. YAY!

Written on
February 4th 2010
Author
  |   Bob

AOL reported its 4th quarter 2009 earnings and actually made money with a meager but genuine profit of $1.4 Million. That’s a 180 degree reversal from the $1.96 billion loss previously reported during the same period of 2008. Just to reinforce the point for dramatic effect, that’s a turn around from a loss of $1,900,000,000 to a profit of $1,400,000. Investors remain very cautious as AOL’s fundamental business is deteriorating ... More...


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