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More articles by Bob Bentz
- Michael Jackson and text messaging July 6th 2009
- Mobile marketing is opt-in marketing May 18th 2009
- Can SMS Get McCain Elected? July 14th 2008
Bob Bentz
Michael Jackson and text messaging
ADOTAS — The King of Pop died two weeks ago. Now, that’s not news to anybody, but the way that we all found out about it may be. You definitely remember exactly where you were and how you found out about 9-11, don’t you? What were you doing when the O.J. [...] More...
Mobile marketing is opt-in marketing
ADOTAS — It’s a market estimated at $648 million in 2008 and anticipated to reach $3.3 billion by 2013. Mobile marketing is here and advertisers and advertising agencies are starting to catch on. Just like 800 numbers became an integral part of advertisements in the early 1990’s, a keyword and short [...] More...
Can SMS Get McCain Elected?
ADOTAS EXCLUSIVE — John McCain is out of touch …with the American public. At a time when nearly 60% of Americans use text messaging, how does the McCain campaign not have a text messaging element? Text messaging today is as important to the American public as the fireside chats of the FDR [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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