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More articles by Blue Phoenix Media
- Rocking the Marketing World Like the Grateful Dead October 28th 2011
- Google Flights Reaches Cruising Altitude September 23rd 2011
- Cool Tool Alert: Subjot Is Like Twitter, But With Fewer Birds September 2nd 2011
- The Simple Math of Social Content Optimization July 29th 2011
- The Big Boom of Reputation Management July 21st 2011
Blue Phoenix Media
Rocking the Marketing World Like the Grateful Dead
BLUE PHOENIX MEDIA – Some time ago, a great little book arrived for us in the mail. And it’s very much both of those things: It’s compact and it’s exceptional. It was a copy of David Meerman Scott and Brian Halligan’s “Marketing Lessons from the Grateful Dead: What Every Business [...] More...
Google Flights Reaches Cruising Altitude
BLUE PHOENIX MEDIA- So what do you get when you take one of the most powerful search engines in the world, factor in its acquisition of ITA Software, a company that provides real-time information about flights–and also a merger that raised talk of potential antitrust allegations–and millions of users eager to [...] More...
Cool Tool Alert: Subjot Is Like Twitter, But With Fewer Birds
BLUE PHOENIX MEDIA – After poking around on Quora, we’re definitely still interested in social apps that can improve upon Twitter’s basic media delivery and aggregation method. And today, we were pointed to Subjot by TechCrunch’s Jason Kincaid who called it, “A topic-based Twitter, but without the noise.” We’ve already begun [...] More...
The Simple Math of Social Content Optimization
BLUE PHOENIX – Possibly indicative of Google’s power to sway the internet marketplace, we’re all working in a brand new era of content marketing — one where neither bidding on keywords or aggressively sharing posts on a social platform are likely to net much traction, unless they’re fused together. Which is [...] More...
The Big Boom of Reputation Management
BLUE PHOENIX - Back in the dark ages of the internet (the Prodigy years, we’ll call it), nobody imagined that the rift between online and offline would ever close. Furthermore, people didn’t really imagine that their cyber-actions could have real-world consequences. The two were mutually exclusive. Fast forward a couple decades(-ish) and [...] More...
PMA Urges California Voters to Support Amazon Tax Referendum
BLUE PHOENIX – Amazon was quick to fight back after California passed what many are calling the Amazon tax. If you haven’t been keeping pace, this is a measure that forces online entities like Amazon and Overstock.com to collect sales taxes from affiliates residing in those states where such laws exist, as [...] More...
Sina Weibo: Blocking a Potential Gold Mine for Google, Facebook and Twitter
BLUE PHOENIX - So in social media today, there are two totally competing narratives. On one side: Twitter’s getting the presidential treatment, Facebook had got users on pins and needles and hedging bets on a possible assist from Skype, and Google+ continues to find fanboys in a tizzy. On the other side: Celebrities like Tom [...] More...
An Illustrated Guide to How Google+ Works
BLUE PHOENIX – Unless you’ve been living under a rock/without an Internet hook-up, you’re well aware that most of the wired world has been stirred into a frenzy over Google+ (or Google Plus), which people are saying could be Google’s real solution to pulling the rug out from under Facebook. Unlike [...] More...
15 Great Ways to Lose Your Email Subscribers
BLUE PHOENIX – Email remains one of the most essential and vibrant parts of any essential marketing mix, despite everybody trying to kill it off. Whether you’re iTunes hyping up weekly album deals, a mom-and-pop shop wanting to keep it personal with a small base of customers, or a B2B outfit [...] More...
Four Very Important Marketing Lessons From Kim Kardashian
BLUE PHOENIX – Behind every successful–and successful is the key word here–reality TV star is a sophisticated marketing engine that’s always working overtime to make money out of one of the entertainment industry’s most fickle commodities. And like her or not, Kim Kardashian has emerged to be one of the post-2000′s [...] More...
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Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
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- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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