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Blaine Mathieu is responsible for the Lyris brand and product strategy, including marketing initiatives for the Lyris HQ integrated marketing suite. Recently Mathieu was general manager and vice president of product and marketing at Corel Corp. Previously Mathieu held senior management positions at Adobe Systems and Gartner Group. He received an MBA from Athabasca University and a bachelor of commerce degree from the University of Alberta.

More articles by Blaine Mathieu


Blaine Mathieu



Email Yin and Search Yang: A Symbiotic Relationship

Written on
October 1st 2009
Author
  |   Blaine Mathieu

ADOTAS – Search marketing and email campaigns are often looked at by marketers as separate tactics. However, email campaigns can now be leveraged beyond the subscriber base and published to the web via new social media channels. In turn, search marketing efforts can be designed to drive more eyeballs [...] More...

How to E-Market to Busy, Distracted Readers

Written on
September 22nd 2008
Author
  |   Blaine Mathieu

ADOTAS EXCLUSIVE — One of the most important aspects of email marketing is the reader. That’s right, the reader. We tend to think last (or not at all) about the reader as we primp our email messages with colors, fonts, images and even flash animation. At the end of the [...] More...




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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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